Post is credited as part of the Kellogg team to develop a pastry for the breakfast market and enclosing it in foil to keep it fresh
William “Bill” Post, a key figure in the creation of Pop Tarts, the pre-cooked, frosted Kellogg toaster pastries, has died at 96.
Post is credited as part of the Kellogg team, responding to a process competitor Post had developed for dehydrating dog food to keep it fresh, to develop a pastry for the breakfast market and enclosing it in foil to keep it fresh.