Fusion of cherished American eateries hopes to revive brands that have ‘gone hungry’ while rest of industry feasts
No one could say the New York union of Applebee’s and Ihop happened without fanfare.
A car park in Hawthorne, 30 miles north of Manhattan, had been decked out with a 30ft-high inflatable red apple. Red, white and blue bunting flew from masts. Upbeat music blasted from speakers.