Fan-friendly pricing at this World Cup? Some cities are showing that it’s possible

Philadelphia, Kansas City and Atlanta are among the cities showing that price-gouging at the 2026 World Cup is, ultimately, a choice

The city of Philadelphia has spotted an opportunity. A chance to burnish a budding reputation as one of the East Coast’s most pleasant and interesting big cities – in the view of this columnist, at any rate – and one of its most affordable, too.

The ample offering of public transportation to the six 2026 World Cup matches slated for Lincoln Financial Field (dubbed Philadelphia Stadium for the tournament, as per Fifa’s sponsor rules) will set fans back a mere $2.90. Tickets to see those matches are somehow getting cheaper on the secondary market – down about 16 percent from last month. Hotels are still reasonably priced. And fan fests will remain free for every day of the tournament. There will be no getting charged three times as much for shade, either, like in Los Angeles.

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