{"id":2799,"date":"2024-01-30T12:21:21","date_gmt":"2024-01-30T12:21:21","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2024\/01\/30\/welcome-to-the-age-of-the-dadcast-ubiquitous-lucrative-and-a-bit-boring-archie-bland\/"},"modified":"2024-01-30T12:21:21","modified_gmt":"2024-01-30T12:21:21","slug":"welcome-to-the-age-of-the-dadcast-ubiquitous-lucrative-and-a-bit-boring-archie-bland","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2024\/01\/30\/welcome-to-the-age-of-the-dadcast-ubiquitous-lucrative-and-a-bit-boring-archie-bland\/","title":{"rendered":"Welcome to the age of the \u2018dadcast\u2019: ubiquitous, lucrative \u2013 and a bit boring | Archie Bland"},"content":{"rendered":"<p>Identikit podcasts featuring men of a certain age and character \u2013 think George Osborne and Alastair Campbell \u2013 are elbowing out innovation<\/p>\n<p>When the austerity era began, the Tories were fond of telling their opponents that there was no such thing as a \u201c<a href=\"https:\/\/www.theguardian.com\/politics\/video\/2013\/mar\/07\/cameron-no-magic-money-tree-video\">magic money tree<\/a>\u201d. But in September last year, George Osborne thought he\u2019d finally found one. You may have heard him talking about it.<\/p>\n<p>Political Currency, presented by Osborne and his former Labour opponent Ed Balls, was a cheerfully transparent attempt to take a piece of an exciting new trend in the <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2023\/sep\/16\/the-gift-radio-4-home-dna-tests-jenny-kleeman-political-currency-podcast-george-osborne-ed-balls-when-it-hits-the-fan-david-yelland-simon-lewis-newscast-laura-kuenssberg\">political podcast<\/a> market: the ravenous appetite of centrist commuting blokes of a certain age to listen to \u2013 be <em>in the room with <\/em>\u2013 two sensible remainer men who wish they were still in charge. Rory Stewart, whose own podcast with Alastair Campbell, The Rest Is Politics, is a fixture of the Top 5 in Apple\u2019s chart, calls it <a href=\"https:\/\/twitter.com\/RoryStewartUK\/status\/1635140060868931585\">disagreeing agreeably<\/a>. We can call it dadcasting. (As a 40-year-old father who lives in Hackney and literally works for the Guardian, you will not be too surprised that I enjoy several of them.)<\/p>\n<p>Archie Bland is the editor of the Guardian\u2019s <a href=\"https:\/\/www.theguardian.com\/global\/ng-interactive\/2022\/apr\/13\/first-edition-sign-up-guardian\">First Edition<\/a> newsletter and writes on media, culture and technology<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2024\/jan\/30\/age-of-dadcast-podcast-george-osborne-alastair-campbell-rory-stewart\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identikit podcasts featuring men of a certain age and character \u2013 think George Osborne and Alastair Campbell \u2013 are elbowing out innovation When the austerity era began, the Tories were fond of telling their opponents that there was no such thing as a \u201cmagic money tree\u201d. But in September last year, George Osborne thought he\u2019d &#8230; <a title=\"Welcome to the age of the \u2018dadcast\u2019: ubiquitous, lucrative \u2013 and a bit boring | Archie Bland\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2024\/01\/30\/welcome-to-the-age-of-the-dadcast-ubiquitous-lucrative-and-a-bit-boring-archie-bland\/\" aria-label=\"Read more about Welcome to the age of the \u2018dadcast\u2019: ubiquitous, lucrative \u2013 and a bit boring | Archie Bland\">Read more<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-2799","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/2799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=2799"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/2799\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=2799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=2799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=2799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}