{"id":28649,"date":"2024-12-18T09:53:54","date_gmt":"2024-12-18T09:53:54","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2024\/12\/18\/stay-the-course-do-mlss-anemic-ratings-in-the-apple-tv-era-matter\/"},"modified":"2024-12-18T09:53:54","modified_gmt":"2024-12-18T09:53:54","slug":"stay-the-course-do-mlss-anemic-ratings-in-the-apple-tv-era-matter","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2024\/12\/18\/stay-the-course-do-mlss-anemic-ratings-in-the-apple-tv-era-matter\/","title":{"rendered":"\u2018Stay the course\u2019: do MLS\u2019s anemic ratings in the Apple TV era matter?"},"content":{"rendered":"<p>It\u2019s certainly strange that MLS apparently struggles to outdo pickleball in the broadcast TV ratings. But with a North American World Cup looming, there\u2019s no reason for panic<\/p>\n<p>There are a number of good-news stories that MLS is eager to bring to a wider public as attendances rise and sponsorship revenues fatten. Broadcast ratings are not one of them.<\/p>\n<p>This month\u2019s MLS Cup final between the Los Angeles Galaxy and the New York Red Bulls, two venerable clubs in the nation\u2019s biggest media markets, was watched by an <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/12\/11\/mls-cup-viewership\">average of 468,000<\/a> viewers on Fox and Fox Deportes \u2013 a drop of nearly half from the audience of 890,000 on those channels in 2023. The title-clinching game of October\u2019s MLB World Series, meanwhile \u2013 another LA-NY clash, as the Dodgers beat the Yankees \u2013 drew an <a href=\"https:\/\/variety.com\/2024\/tv\/news\/world-series-game-5-ratings-dodgers-win-fox-sports-1236196818\/\">average of 18.6m people<\/a> on Fox.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/football\/2024\/dec\/18\/mls-cup-tv-ratings-apple-broadcast\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s certainly strange that MLS apparently struggles to outdo pickleball in the broadcast TV ratings. But with a North American World Cup looming, there\u2019s no reason for panic There are a number of good-news stories that MLS is eager to bring to a wider public as attendances rise and sponsorship revenues fatten. Broadcast ratings are &#8230; <a title=\"\u2018Stay the course\u2019: do MLS\u2019s anemic ratings in the Apple TV era matter?\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2024\/12\/18\/stay-the-course-do-mlss-anemic-ratings-in-the-apple-tv-era-matter\/\" aria-label=\"Read more about \u2018Stay the course\u2019: do MLS\u2019s anemic ratings in the Apple TV era matter?\">Read more<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28649","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/28649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=28649"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/28649\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=28649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=28649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=28649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}