Female athlete power on social media became ever more strident in 2024 \u2013 but the backlash also damaged careers and wellbeing<\/p>\n
Lina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates \u2013 and she was bored. \u201cI said to Yemi Mary John: \u2018I\u2019m gonna make this TikTok\u2019,\u201d Nielsen recalls. She took herself to her bedroom, got out the flip phone each athlete had been given and typed into an Excel spreadsheet: \u201cWhere you at? Holla at me.\u201d<\/p>\n
Her five-second spoof of Kelly Rowland\u2019s music-video texting fail took hardly longer than that to make. It also got 8m views. \u201cIt\u2019s funny that the videos that do that best are the ones you don\u2019t put any effort in,\u201d says Nielsen with a laugh. She is still trying to make sense of the fact that her TikTok channel was the most popular of any British athlete at the Games, beating even the knit-tastic Tom Daley in second place. At the end of the Olympic fortnight her channels had been viewed by more than the Australian and German teams combined.<\/p>\n
Continue reading…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Female athlete power on social media became ever more strident in 2024 \u2013 but the backlash also damaged careers and wellbeing Lina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates \u2013 and she was bored. \u201cI said to Yemi Mary John: \u2018I\u2019m … Read more<\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28941","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/28941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=28941"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/28941\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=28941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=28941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=28941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}