Drake was humiliated on record, at the Grammys and now in a football stadium. But as a crisis expert attests, there\u2019s a way he could still return to relevance<\/p>\n
It\u2019s fitting that the Drake-Kendrick Lamar beef should end up on the Super Bowl field: \u201cMy intent from day one was to keep the nature of it as a sport,\u201d Lamar said in an interview prior to his half-time show on Sunday<\/a>. As the two rappers\u2019 enmity built into a series of back-and-forth diss tracks in spring 2024<\/a>, writers reached for boxing metaphors, describing \u201csparring\u201d, \u201ctrading blows\u201d or delivering \u201chaymakers\u201d. It was reminiscent of Pusha T\u2019s words to the Guardian<\/a> after his own spat with Drake: \u201cWhat has been more energetic than this?\u201d And of Drake\u2019s own words on one of his earliest hits: \u201cSports and music are so synonymous \/ Cause we want to be them, and they want to be us.\u201d<\/p>\n Drake fans might grumble that Lamar is now being less than sporting: having clearly won the beef thanks to the huge US No 1 success of Not Like Us \u2013 which framed Drake as a paedophile, a claim Drake outright rejected<\/a> \u2013 he is now gleeful in victory. Last month he went to collect five Grammy awards<\/a> for Not Like Us dressed in a \u201cCanadian tuxedo<\/a>\u201d: Drake is from Toronto. At the Super Bowl, he brought out Serena Williams to dance during Not Like Us: Drake and Williams were once rumoured to be dating, and Drake later wrote hurt lyrics about her. Lamar\u2019s special guest SZA was one of Drake\u2019s own beloved creative foils. Lamar himself grinned down the camera as he rapped: \u201cSay Drake, I hear you like \u2018em young\u201d. At both events, thousands-strong crowds chanted \u201ctryna strike a chord and it\u2019s probably A minor\u201d, a line about paedophilia, at full volume \u2013 it was, Billboard stated, \u201ceven more deafening in the Superdome than the telecast suggested\u201d. Kendrick wore a lower-case \u201ca\u201d pendant to underline the reference. The \u201cstop, he\u2019s already dead\u201d Simpsons quote is being much shared, and has never been so appropriate.<\/p>\n Continue reading…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Drake was humiliated on record, at the Grammys and now in a football stadium. But as a crisis expert attests, there\u2019s a way he could still return to relevance It\u2019s fitting that the Drake-Kendrick Lamar beef should end up on the Super Bowl field: \u201cMy intent from day one was to keep the nature of … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33038","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/33038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=33038"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/33038\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=33038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=33038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=33038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}