From Paltrow talking about KPIs to Meghan waxing lyrical about entrepreneurship, it\u2019s not surprising famous women are cashing in on the world\u2019s obsession with their brands<\/p>\n
I expect certain things from a Gwyneth Paltrow interview. Breathless outfit details. Her cooking something unexpectedly indulgent for the interviewer, or appearing more laid-back than her image suggests. Spacey pronouncements. What I don\u2019t expect to read is: \u201cI need to optimize EBITDA\u201d (that\u2019s earnings before interest, taxes, depreciation and amortisation, for the non-business-speaking people) or \u201cimpacting my P&L\u201d (profit and loss). These quotes come from Paltrow\u2019s recent Vanity Fair profile<\/a>, in which she also referred to recent layoffs from her wellness empire, Goop, as a \u201creorg\u201d and described its sexual wellness clients as: \u201cNot the best customers from an LTV perspective,\u201d which I learn means \u201clifetime value\u201d \u2013 having bought the notorious vagina egg<\/a> for a laugh, they don\u2019t come back for cashmere and casserole dishes<\/a>.<\/p>\n Tempting as it is to linger in the Goop-verse \u2013 so fragrant, so self-actualised \u2013 I\u2019m mostly interested in Paltrow\u2019s uninhibited adoption of biz-speak. It was unexpected in a glossy feature with her looking a billion dollars, accessorised with two equally fabulous borzois. Normally, if I wanted to hear someone talk about EBITDA, I\u2019d turn off my noise-cancelling headphones and eavesdrop on my husband\u2019s work calls. But Paltrow has always had a shrewd eye for the zeitgeist, so I\u2019m wondering: does this herald the second coming of the out-and-proud girlboss?<\/p>\n Continue reading…<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" From Paltrow talking about KPIs to Meghan waxing lyrical about entrepreneurship, it\u2019s not surprising famous women are cashing in on the world\u2019s obsession with their brands I expect certain things from a Gwyneth Paltrow interview. Breathless outfit details. Her cooking something unexpectedly indulgent for the interviewer, or appearing more laid-back than her image suggests. Spacey … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38669","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/38669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=38669"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/38669\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=38669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=38669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=38669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}