{"id":66232,"date":"2026-02-13T02:57:28","date_gmt":"2026-02-13T07:57:28","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2026\/02\/13\/the-tunnel-runway-at-the-super-bowl-and-the-rise-of-the-unicorn-bag\/"},"modified":"2026-02-13T02:57:28","modified_gmt":"2026-02-13T07:57:28","slug":"the-tunnel-runway-at-the-super-bowl-and-the-rise-of-the-unicorn-bag","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2026\/02\/13\/the-tunnel-runway-at-the-super-bowl-and-the-rise-of-the-unicorn-bag\/","title":{"rendered":"The tunnel runway at the Super Bowl \u2013 and the rise of the \u2018unicorn bag\u2019"},"content":{"rendered":"<p>On game day, where fashion has become a huge part of athlete identity, professionals are reaching for codified displays of their wealth<\/p>\n<p><strong>\u2022 <\/strong><a href=\"https:\/\/www.theguardian.com\/global\/2022\/sep\/20\/sign-up-for-the-fashion-statement-newsletter-our-free-fashion-email\"><strong>Don\u2019t get Fashion Statement delivered to your inbox? Sign up here<\/strong><\/a><\/p>\n<p>On Sunday night the Seattle Seahawks beat the New England Patriots in Super Bowl LX, Bad Bunny put on a spectacular half-time show, and multiple players all walked down the tunnel from the car park to the dressing rooms carrying the same logo\u2019d bag. The bag in question, by luxury French brand Goyard, isn\u2019t part of any official uniform \u2013 and isn\u2019t really known outside of its 0.1% customer base. But it has become as ubiquitous a status symbol among American football players as their AirPods Max headphones and Richard Mille watches \u2013 and is part of a brave new world of tunnel fits.<\/p>\n<p>Most primetime NFL games\u2019 coverage start hours before kick-off, as photographers, fans and pundits alike pore over players\u2019 sartorial choices just as they would their missed tackles and spectacular catches.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/fashion\/2026\/feb\/12\/the-tunnel-runway-at-superbowl-unicorn-bags-and-the-shift-towards-practical-luxury\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On game day, where fashion has become a huge part of athlete identity, professionals are reaching for codified displays of their wealth \u2022 Don\u2019t get Fashion Statement delivered to your inbox? Sign up here On Sunday night the Seattle Seahawks beat the New England Patriots in Super Bowl LX, Bad Bunny put on a spectacular &#8230; <a title=\"The tunnel runway at the Super Bowl \u2013 and the rise of the \u2018unicorn bag\u2019\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2026\/02\/13\/the-tunnel-runway-at-the-super-bowl-and-the-rise-of-the-unicorn-bag\/\" aria-label=\"Read more about The tunnel runway at the Super Bowl \u2013 and the rise of the \u2018unicorn bag\u2019\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-66232","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/66232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=66232"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/66232\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=66232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=66232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=66232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}