{"id":70683,"date":"2026-04-02T08:00:34","date_gmt":"2026-04-02T13:00:34","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2026\/04\/02\/from-high-flyer-to-dead-parrot-former-billion-dollar-eco-shoe-brand-allbirds-sold-for-39m\/"},"modified":"2026-04-02T08:00:34","modified_gmt":"2026-04-02T13:00:34","slug":"from-high-flyer-to-dead-parrot-former-billion-dollar-eco-shoe-brand-allbirds-sold-for-39m","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2026\/04\/02\/from-high-flyer-to-dead-parrot-former-billion-dollar-eco-shoe-brand-allbirds-sold-for-39m\/","title":{"rendered":"\u2018From high flyer to dead parrot\u2019: former billion-dollar eco-shoe brand Allbirds sold for $39m"},"content":{"rendered":"<p>Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/www.theguardian.com\/business\/live\/2026\/apr\/02\/uk-record-rise-fuel-prices-mortgage-shock-stock-markets-iran-war-oil-dollar-news-updates\">Business live \u2013 latest updates<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Allbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m (\u00a329.6m) after global demand for its wool-based footwear failed to materialise.<\/p>\n<p>American Exchange Group, the owner of a string of brands including the fashion label Ed Hardy and the accessories maker Born, is snapping up the struggling company once touted as the future of footwear.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/business\/2026\/apr\/02\/eco-shoe-brand-allbirds-sold-american-exchange-group\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once-hyped, celebrity-backed company snapped up by American Exchange Group for fraction of former value Business live \u2013 latest updates Allbirds, the San Francisco sustainable trainer brand once valued at more than $4bn, is being sold for just $39m (\u00a329.6m) after global demand for its wool-based footwear failed to materialise. American Exchange Group, the owner of &#8230; <a title=\"\u2018From high flyer to dead parrot\u2019: former billion-dollar eco-shoe brand Allbirds sold for $39m\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2026\/04\/02\/from-high-flyer-to-dead-parrot-former-billion-dollar-eco-shoe-brand-allbirds-sold-for-39m\/\" aria-label=\"Read more about \u2018From high flyer to dead parrot\u2019: former billion-dollar eco-shoe brand Allbirds sold for $39m\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-70683","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/70683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=70683"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/70683\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=70683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=70683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=70683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}