{"id":77860,"date":"2026-08-25T06:55:11","date_gmt":"2026-08-25T11:55:11","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2026\/08\/25\/lego-sales-jump-21-to-nearly-5bn-helped-by-world-cup-and-f1-ranges\/"},"modified":"2026-08-25T06:55:11","modified_gmt":"2026-08-25T11:55:11","slug":"lego-sales-jump-21-to-nearly-5bn-helped-by-world-cup-and-f1-ranges","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2026\/08\/25\/lego-sales-jump-21-to-nearly-5bn-helped-by-world-cup-and-f1-ranges\/","title":{"rendered":"Lego sales jump 21% to nearly \u00a35bn, helped by World Cup and F1 ranges"},"content":{"rendered":"<p>Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products<\/p>\n<ul>\n<li>\n<p><a href=\"https:\/\/www.theguardian.com\/business\/live\/2026\/aug\/25\/gold-highest-level-three-months-traders-us-inflation-bond-market-latest-news-updates\">Business live \u2013 latest updates<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand.<\/p>\n<p>The Danish toymaker said its revenues had increased by 21% to 41.9bn Danish kroner (\u00a34.8bn) in the first six months of 2026, driven by strong growth in the Americas, Europe and the Asia Pacific regions. Sales by its clients to consumers rose by 22%.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2026\/aug\/25\/lego-sales-world-cup-f1-tie-kpop-demon-hunters-star-wars\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live \u2013 latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. &#8230; <a title=\"Lego sales jump 21% to nearly \u00a35bn, helped by World Cup and F1 ranges\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2026\/08\/25\/lego-sales-jump-21-to-nearly-5bn-helped-by-world-cup-and-f1-ranges\/\" aria-label=\"Read more about Lego sales jump 21% to nearly \u00a35bn, helped by World Cup and F1 ranges\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-77860","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/77860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=77860"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/77860\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=77860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=77860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=77860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}