{"id":78679,"date":"2026-09-14T14:55:40","date_gmt":"2026-09-14T19:55:40","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2026\/09\/14\/sydney-sweeney-this-is-what-women-in-sport-look-like-female-athletes-spark-backlash-against-viral-advert\/"},"modified":"2026-09-14T14:55:40","modified_gmt":"2026-09-14T19:55:40","slug":"sydney-sweeney-this-is-what-women-in-sport-look-like-female-athletes-spark-backlash-against-viral-advert","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2026\/09\/14\/sydney-sweeney-this-is-what-women-in-sport-look-like-female-athletes-spark-backlash-against-viral-advert\/","title":{"rendered":"\u2018Sydney Sweeney, this is what women in sport look like\u2019: female athletes spark backlash against viral advert"},"content":{"rendered":"<ul>\n<li>\n<p>American actor accused of sexualising women\u2019s sports<\/p>\n<\/li>\n<li>\n<p>British sprinter Amy Hunt leads storm of protest<\/p>\n<\/li>\n<\/ul>\n<p>The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have <a href=\"https:\/\/www.theguardian.com\/sport\/2026\/sep\/14\/ariarne-titmus-comments-sydney-sweeney-sexualising-womens-sport\">accused her of demeaning and sexualising women\u2019s sports<\/a> by appearing in a controversial advert for a sports prediction company.<\/p>\n<p>In the viral commercial for Novig, which was viewed more than 22 million times in the first two days of its release, Sweeney\u2019s nude body is covered by footballs, basketballs, and other sports equipment, as she tells users they can bet on \u201cjust sports\u201d. After saying \u201csports\u201d nine times, she appears topless on a pool table, before saying: \u201cYou can\u2019t trade this, I just look good here.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/sport\/2026\/sep\/14\/sydney-sweeney-advert-global-backlash-what-women-in-sport-look-like\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American actor accused of sexualising women\u2019s sports British sprinter Amy Hunt leads storm of protest The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have accused her of demeaning and sexualising women\u2019s sports by appearing in a controversial advert for a sports prediction company. In the viral commercial &#8230; <a title=\"\u2018Sydney Sweeney, this is what women in sport look like\u2019: female athletes spark backlash against viral advert\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2026\/09\/14\/sydney-sweeney-this-is-what-women-in-sport-look-like-female-athletes-spark-backlash-against-viral-advert\/\" aria-label=\"Read more about \u2018Sydney Sweeney, this is what women in sport look like\u2019: female athletes spark backlash against viral advert\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-78679","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/78679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=78679"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/78679\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=78679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=78679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=78679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}