{"id":80848,"date":"2026-11-03T12:55:27","date_gmt":"2026-11-03T17:55:27","guid":{"rendered":"https:\/\/news2shorts.com\/index.php\/2026\/11\/03\/datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them-arwa-mahdawi\/"},"modified":"2026-11-03T12:55:27","modified_gmt":"2026-11-03T17:55:27","slug":"datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them-arwa-mahdawi","status":"publish","type":"post","link":"https:\/\/news2shorts.com\/index.php\/2026\/11\/03\/datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them-arwa-mahdawi\/","title":{"rendered":"Datacentres are deeply unpopular \u2013 so the geniuses at OpenAI are rebranding them | Arwa Mahdawi"},"content":{"rendered":"<p>These resource-guzzling centres drive up utility bills and are hated across the political spectrum. Cue a clunky, but potentially influential, new name for them<\/p>\n<p>Jesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. And then, for his next trick, he insisted we all stop talking about artificial intelligence (AI) and <a href=\"https:\/\/www.theguardian.com\/us-news\/2026\/sep\/29\/trump-ai-deal-tech-ceos-superintelligence\">call it superintelligence<\/a> (SI) instead.<\/p>\n<p>Those, of course, are only a few of the name changes the president has ushered in. When he\u2019s not golfing<strong> <\/strong>or commenting on <a href=\"https:\/\/www.theguardian.com\/us-news\/2026\/oct\/23\/trump-midterm-rallies-male-bodies\">senators\u2019 buttocks<\/a>, president Trump loves a rebranding project. Which makes sense: coming up with a new name is far easier than making meaningful improvements to people\u2019s lives.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2026\/nov\/03\/datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them\">Continue reading&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These resource-guzzling centres drive up utility bills and are hated across the political spectrum. Cue a clunky, but potentially influential, new name for them Jesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. &#8230; <a title=\"Datacentres are deeply unpopular \u2013 so the geniuses at OpenAI are rebranding them | Arwa Mahdawi\" class=\"read-more\" href=\"https:\/\/news2shorts.com\/index.php\/2026\/11\/03\/datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them-arwa-mahdawi\/\" aria-label=\"Read more about Datacentres are deeply unpopular \u2013 so the geniuses at OpenAI are rebranding them | Arwa Mahdawi\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-80848","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/80848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/comments?post=80848"}],"version-history":[{"count":0,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/posts\/80848\/revisions"}],"wp:attachment":[{"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/media?parent=80848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/categories?post=80848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news2shorts.com\/index.php\/wp-json\/wp\/v2\/tags?post=80848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}